About
The Flower & Forage Ethos
Taking our lead from the wild movement of a particular stem, or the untamed gestures of a twisting branch, our designs are informed by the natural world and the wonderful weirdness is provides.
It’s extremely important to us to make sure we are treating nature just as well as it treats us. We never use floral foam and always focus on environmentally-friendly practices. Seasonality is key when it comes to our design and inspiration.
We love working with local farms and gardens to source the finest, freshest, most lovingly grown blooms. Our farmer friends put their all into everything they grow. Many of the farms use regenerative, bio-dynamic, and organic farming practices, enriching the soil and stewarding the land so that we can continue to enjoy each season's best blooms.
True to our name we sometimes forage for the abundant treasures that nature offers us, while being sure to minimize impact. We do so in a way that is beneficial rather than extractive. Always treading lightly and never over harvesting. We don’t cut from sensitive ecosystems and treat all plants with care.
We treasure the beautiful local flowers available to us, whether farmed, foraged, or home grown, and incorporate them into our design whenever possible.
A mom of two, Alyson loves showing her children a strong work ethic as well as a balanced work-family life. She loves the floral industry for many reasons, but being creative everyday with a job that allows her to spend time with her family and build community is at the top of the list for her.
Founder Alyson Vitt
Flower & Forage was founded by floral designer Alyson Vitt in 2018, in Oakland, California. Alyson takes ultimate inspiration from the places she calls home - Western North Carolina and the California Bay Area. She grew up in the mountains, where foraging nature’s abundance has always been at the core of her love for floral design. Tall grasses, seasonal wildflowers, and roadside weeds all spark inspiration. She finds beauty in the unusual places and it shows in her work - textural, impactful, and beautifully out of the box.
Alyson has a long history of working in the hospitality and restaurant industry and began her transition into floral design in 2013, taking on weekly floral accounts for local restaurants and working with some of the Bay Area’s biggest floral studios as a freelancer. Through years of hard work and the constant support of her floral community and clients, Flower & Forage has grown into one of the Bay Area’s brightest floral design studios for weddings, elopements, weekly accounts, corporate events and more.
